U.S. Cotton Trust Protocol works with the Economist Intelligence Unit to ask, “Is Sustainability in Fashion?”

USCTP - EIU Infographics - v4.1

In recent months, we’ve been hard at work with the Economist Intelligence Unit exploring a key question at the forefront of everyone’s mind in the fashion, retail and textiles industry – to what extent is sustainability a key focus for the industry, especially now given the impact of COVID-19? 

It’s an important question and one that the Economist Intelligence Unit seeks to answer in its new report “Is Sustainability in Fashion?”, commissioned by the U.S. Cotton Trust Protocol. 

Backed by an in-depth survey of industry leaders across Europe and the United States, “Is Sustainability in Fashion?” is essential reading for anyone seeking to understand the fashion, retail and textiles industry today as it tackles one of its most fundamental challenges. 

Episode 3 of Smarter Conversations

Challenges and Solutions in Sustainability Leadership – EIU Report

Our guests discuss the benefits of the circular fashion economy for B&R in terms of supply chain simplification, and how cotton is part of the story. This episode is particularly relevant in the context of COVID-19.

Episode 6 of Smarter Conversations

What does the research say about sustainable cotton?

The U.S. Cotton Trust Protocol’s goals are based on scientific evidence. In this episode we focus on the close links between academic research and cotton growers in the field. We discover what scientific research tells us and how it relates to Trust Protocol farms. We discuss these topics with two distinguished academics from the Trust Protocol board of directors: Lori Duncan from the University of Tennessee – who is a crop sustainability expert – and Marty Matlock from the University of Arkansas – who is an expert in resiliency and agricultural engineering. 

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.