U.S. Cotton Trust Protocol works with the Economist Intelligence Unit to ask, “Is Sustainability in Fashion?”

USCTP - EIU Infographics - v4.1

In recent months, we’ve been hard at work with the Economist Intelligence Unit exploring a key question at the forefront of everyone’s mind in the fashion, retail and textiles industry – to what extent is sustainability a key focus for the industry, especially now given the impact of COVID-19? 

It’s an important question and one that the Economist Intelligence Unit seeks to answer in its new report “Is Sustainability in Fashion?”, commissioned by the U.S. Cotton Trust Protocol. 

Backed by an in-depth survey of industry leaders across Europe and the United States, “Is Sustainability in Fashion?” is essential reading for anyone seeking to understand the fashion, retail and textiles industry today as it tackles one of its most fundamental challenges. 

Episode 3 of Smarter Conversations

Challenges and Solutions in Sustainability Leadership – EIU Report

Our guests discuss the benefits of the circular fashion economy for B&R in terms of supply chain simplification, and how cotton is part of the story. This episode is particularly relevant in the context of COVID-19.

Episode 6 of Smarter Conversations

What does the research say about sustainable cotton?

The U.S. Cotton Trust Protocol’s goals are based on scientific evidence. In this episode we focus on the close links between academic research and cotton growers in the field. We discover what scientific research tells us and how it relates to Trust Protocol farms. We discuss these topics with two distinguished academics from the Trust Protocol board of directors: Lori Duncan from the University of Tennessee – who is a crop sustainability expert – and Marty Matlock from the University of Arkansas – who is an expert in resiliency and agricultural engineering. 

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Deepika Mishra

Sustainability Consultant

Deepika is a passionate, innovative, enthusiastic scientist with demonstrated ability to lead and collaborate worldwide in the development of novel life sciences technologies and techniques to enhance sustainable agriculture to have a true impact that addresses challenges of climate change. She works as a sustainability consultant for the National Cotton Council and Cotton Council International.