U.S. cotton growers have traditionally led the world in innovation, quality and responsible stewardship, but there is little awareness for the work that you’ve done to produce more sustainably grown cotton. Brands and retailers are under more pressure to set ambitious sustainability goals and prove that they are doing their part to combat climate change, but they lack the data to do so. As the demand for more sustainably produced products increases, U.S. cotton growers need to be able to show their past and future commitments to sustainability. The U.S. needs to demonstrate that we are a leader in sustainable growing practices with data. The U.S. Cotton Trust Protocol® provides brands and retailers with a measurable sustainability program that helps U.S. cotton growers demonstrate continuous improvement through a data-backed and third-party verified program and therefore gives the brands and retailers the confidence they need to source U.S. cotton.