In this episode we talk about the importance of water for growing cotton and how the Trust Protocol is helping growers improve their water management practices. Dr. Jesse Daystar, Vice President and Chief Sustainability Officer at Cotton Incorporated and advisor to the U.S. Cotton Trust Protocol and Dr. Kris Johnson, Interim Director of Agriculture for North America at The Nature Conservancy, discuss how measurement and tracking can encourage better use of water, therefore making cotton production more sustainable.