What does the research say about sustainable cotton?

Episode 6 of Smarter Conversations

The U.S. Cotton Trust Protocol’s goals are based on scientific evidence. In this episode we focus on the close links between academic research and cotton growers in the field. We discover what scientific research tells us and how it relates to Trust Protocol farms. We discuss these topics with two distinguished academics from the Trust Protocol board of directors: Lori Duncan from the University of Tennessee – who is a crop sustainability expert – and Marty Matlock from the University of Arkansas – who is an expert in resiliency and agricultural engineering. 

Smarter Conversations

Smarter Conversations is a podcast series by U.S. Cotton Trust Protocol® weaving together voices from the bottom supply chain. 


Every month our host, journalist Cathy Smith, will discuss a different aspect of the complexities and challenges of sustainability in the global cotton supply chain. 


Scaling Impact: A walk through the data from the U.S. Cotton Trust Protocol


Why Counting Counts: Unleashing the Power of Verified Data


Sustainability in cotton production: debunking myths and false claims


Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.