agriculture

Trust Protocol Achieves Sixth Year of Record Growth in Enrolled Acres and Growers, Despite Challenging Growing Conditions 

Acreage Expansion: Planted acres enrolled for the 2025 crop year reach 2.58 million acres, an 18% increase from the previous year  Sustained Growth: Grower enrollment now represents 1,512 U.S. cotton growers, a 14% increase from 2024  MEMPHIS, TENN (June 10, 2025) – The U.S. Cotton Trust Protocol today announced its sixth consecutive year of growth, […]

Trust Protocol Achieves Sixth Year of Record Growth in Enrolled Acres and Growers, Despite Challenging Growing Conditions  Read More »

URBN Joins the U.S. Cotton Trust Protocol to Advance Responsible Sourcing Goals 

MEMPHIS, TN (April 10, 2025) The U.S. Cotton Trust Protocol is pleased to announce that URBN is the latest global brand to join the program.  URBN, with a portfolio of global consumer brands including Urban Outfitters, Anthropologie, Free People, FP Movement, and Nuuly, is reinforcing its commitment to responsible sourcing and cotton production through its

URBN Joins the U.S. Cotton Trust Protocol to Advance Responsible Sourcing Goals  Read More »

U.S. Cotton Trust Protocol Announces Enhanced Membership Structure

New Membership Fee Structure Aims to Boost Responsible Sourcing and Deliver Greater Value MEMPHIS, TENN (September 17, 2024) – The U.S. Cotton Trust Protocol today announced a revised membership structure for brands and retailers that will be implemented in 2025 based on cotton consumption, updating the previous revenue-based system. This adjustment promotes greater accessibility and

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Navigating Global Consumer Sentiments: Insights from Cotton Council International and Cotton Incorporated’s Global Retail & Consumer Update, from the 2023 Lifestyle Monitor™.

Global stakeholders – including consumers – are showing an increased interest in environmental issues as we all look to address the impact of climate change. This heightened awareness has prompted fashion brands and retailers to implement sustainable practices, join new initiatives, and invest in responsible efforts. For the fashion and textiles industry, a crucial part

Navigating Global Consumer Sentiments: Insights from Cotton Council International and Cotton Incorporated’s Global Retail & Consumer Update, from the 2023 Lifestyle Monitor™. Read More »

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.