No Sustainable Improvement without Tracking

Episode 4 of Smarter Conversations

This is a scene-setting episode talking about the U.S. Cotton Trust Protocol, how it fits in to the sustainability landscape, why it’s important. Our guests talk about what the Trust Protocol can offer for its members.

Smarter Conversations

Smarter Conversations is a podcast series by U.S. Cotton Trust Protocol® weaving together voices from the bottom supply chain. 

Podcasts

Every month our host, journalist Cathy Smith, will discuss a different aspect of the complexities and challenges of sustainability in the global cotton supply chain. 

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Scaling Impact: A walk through the data from the U.S. Cotton Trust Protocol

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Why Counting Counts: Unleashing the Power of Verified Data

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Sustainability in cotton production: debunking myths and false claims

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.