Molly Susman

Your Shopping Superpower

Consumers are interested in knowing where their clothing is coming from. Are you equipped to meet this growing demand? The U.S. Cotton Trust Protocol connects brands and cotton producers, offering a verifiable way to track your cotton supply chain and demonstrate your commitment to responsible practices. The program is featured in the recently released book,

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Trust Protocol and Supima Combine Forces for Enhanced Cotton Traceability

In today’s market, consumers and brands alike are increasingly demanding transparency and accountability in supply chains. Traceability, the ability to track a product’s journey from origin to consumer, is crucial for verifying sustainability claims, ensuring responsible sourcing, and building trust. By providing verifiable data on a product’s origin and production process, traceability empowers informed decision-making

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URBN Joins the U.S. Cotton Trust Protocol to Advance Responsible Sourcing Goals 

MEMPHIS, TN (April 10, 2025) The U.S. Cotton Trust Protocol is pleased to announce that URBN is the latest global brand to join the program.  URBN, with a portfolio of global consumer brands including Urban Outfitters, Anthropologie, Free People, FP Movement, and Nuuly, is reinforcing its commitment to responsible sourcing and cotton production through its

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.