Trust Protocol and Supima Combine Forces for Enhanced Cotton Traceability

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In today’s market, consumers and brands alike are increasingly demanding transparency and accountability in supply chains. Traceability, the ability to track a product’s journey from origin to consumer, is crucial for verifying sustainability claims, ensuring responsible sourcing, and building trust. By providing verifiable data on a product’s origin and production process, traceability empowers informed decision-making and promotes responsible practices. 

The U.S. Cotton Trust Protocol and Supima are pleased to announce a collaboration to enhance cotton supply chain traceability and provide brands and retailers with unprecedented access to farm-level data. This integration leverages the strengths of both organizations, building upon the USDA’s permanent bale identification system and TextileGenesis’s traceability platform. 

This collaboration allows brand and retail members to track Supima’s three distinct fibers – SUPIMA®, Protocol Supima, and Organic Supima – into their finished products under the Supima AQRe™ Project. Members can also claim Protocol Consumption Units (PCCUs) in the same manner as under the Trust Protocol® program. 

The integrated system offers two distinct paths for yarn mills purchasing American Pima cotton fiber, providing flexibility and transparency in tracking cotton consumption. Regardless of the path chosen, brand members will gain visibility into tracked shipments, be assigned PCCUs, and receive associated environmental metrics reflecting the volume of eligible fiber consumed. 

For a detailed explanation of the system integration and how it works, please read the full document: U.S. Cotton Trust Protocol – Supima Cotton Traceability Program Integration. 

For further inquiries, please contact info@trustuscotton.org or licensing@supima.com. 

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.