U.S. Cotton Trust Protocol Achieves Record Growth, Reinforcing Commitment to Sustainable Practices and Traceability 

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MEMPHIS, TN (October 24, 2024) – The U.S. Cotton Trust Protocol, a leading program for responsibly grown cotton, today released its 2023/24 Annual Report, showcasing record grower participation and notable strides in environmental stewardship. The report highlights the program’s progress in driving transparency and continuous improvement across the cotton supply chain, even amidst a challenging economic climate for growers.  

“This year’s report demonstrates the unwavering commitment of U.S. cotton growers to continuous improvement, even in the face of significant challenges,” said Dr. Gary Adams, President of the U.S. Cotton Trust Protocol. “The Trust Protocol is proud to support their efforts by providing the tools, resources, and market opportunities needed to build a more resilient and sustainable future for U.S. Cotton.”  

Key highlights from the 2023/24 Annual Report include: 

  • Record Grower Enrollment: Planted acreage enrolled in the Trust Protocol grew to 2.1 million acres, a 31% increase from the previous year, demonstrating a strong industry commitment to responsible production.  
  • Tangible Environmental Gains: Trust Protocol growers continued to outperform national averages, achieving a 14% improvement in yield and making significant reductions in water use (14%), energy use (27%), greenhouse gas emissions (21%), and soil loss (79%) compared to a 2015 baseline.  
  • Climate Smart Cotton Program Expansion: The program, designed to help growers adopt climate-smart practices, saw growth with 1,427 U.S. farming entities enrolled, including 282 from historically underserved communities.  
  • Traceability Platform Advancements: The Trust Protocol made noteworthy progress in scaling its Protocol Consumption Management Solution (PCMS), recording 1.2k shipments of cotton fiber (equivalent to 3.4 million bales of U.S. Cotton and 636,000 bales of Protocol Cotton).  
  • Enhanced Governance and Collaboration: The Trust Protocol expanded its Board of Directors to include greater international representation and joined the United Nations Fashion and Lifestyle Network, underscoring its commitment to global collaboration.  

“It’s not always easy to take risks when you’re a farmer, especially financial risks,” said Alyssa Cain, a Trust Protocol grower from Texas. “This program gives us the support to try new things, to build a better system for the long haul. That not only provides peace of mind but a farm with healthier soil, cleaner water, a system that works with nature, not against it.”  

The 2023/24 Annual Report also details the Trust Protocol’s efforts to enhance its data collection and analysis processes, expand its Climate Smart Cotton Program, and strengthen its traceability platform to meet the evolving needs of brands and retailers.  

“This year’s report highlights both the progress our growers have made and the operational improvements within the Trust Protocol,” said Daren Abney, Executive Director of the U.S. Cotton Trust Protocol. “We’ve streamlined systems to make participation easier for all and introduced a new consumption-based membership model launching in 2025 to support companies of all sizes in responsible sourcing.”  

The complete U.S. Cotton Trust Protocol 2023/24 Annual Report is available at https://report.trustuscotton.org/.  

About the U.S. Cotton Trust Protocol 

The U.S. Cotton Trust Protocol is the voluntary sustainability program for U.S. cotton growers and traceability platform for all U.S. Cotton. It brings quantifiable and verifiable goals and measurement to the issue of responsible cotton production and drives continuous improvement in six key sustainability areas: land use, soil health, water management, greenhouse gas emissions, energy use, and fiber quality. The Trust Protocol underpins and verifies U.S. cotton’s sustainability progress through sophisticated data collection and independent third-party verification.   

Media Contact:   
Andrea Miles   
Email: Andrea.Miles@hillandknowlton.com   
Phone: +1 213-371-6829   

For more information, visit: TrustUSCotton.org   

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.