Media Center
Welcome to the Trust Protocol Media Center. Here you’ll discover information about the U.S. Cotton Trust Protocol’s impact on the entire cotton supply chain. Explore the resources available here.
Media Contact
If you would like to speak to a spokesperson, are planning an article, or have any other media inquiries – please reach out to us.
About the Trust Protocol
As the voluntary, field-level sustainability program and traceability platform for U.S. Cotton, the Trust Protocol provides the data, resources, and traceability members need to succeed. Growers gain data-driven insights to improve their environmental footprint, while brands gain verifiable data and robust traceability to meet consumer expectations and build trust.
FAQ
| The Trust Protocol’s mission is to create a sustainable standard for U.S. Cotton that is data-powered, traceable by design, and generates positive impact through the global cotton value system – from farms to finished product. |
| The Trust Protocol has grown consistently for six consecutive years, now encompassing 2.58 million planted acres across 17 stats, with participation from over 2,500 mills and manufacturers and 45+ global brands and retailers, including Ralph Lauren, Gap Inc., Macy’s, Amazon, Carhartt, and Next Plc. |
| The Trust Protocol is the only program to offer quantifiable and verifiable goals and measurement across six key environmental metrics – water use, land use, carbon, soil conservation, emissions, and energy use. This data helps brands and retailers meet corporate reporting requirements, market responsibly, and drive continuous improvement through measurable progress and goal setting. |
| The Trust Protocol also upholds several principles used in regenerative agriculture and is one of the few programs that tracks progress in these areas. These farming practices help build soil organic matter and restore biodiversity – resulting in both carbon reduction and improved water cycle. |
| Cotton farming is complex with growers battling unpredictable weather and economic pressures. The Trust Protocol helps growers make data-driven decisions and adapt innovative, region-specific practices allowing them to continuously improve environmental stewardship across the sector. |
| The Trust Protocol is the first cotton fiber program to offer article-level traceability, enabling members to follow the journey of cotton to finished product. The program’s technology platform provides unparalleled visibility, tracking cotton through each stage of the supply chain, empowering brands and retailers to make informed sourcing decisions. |
