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Molly Susman

Why Counting Counts: Unleashing the Power of Verified Data

Podcast / By

Episode 13 of Smarter Conversations In this podcast episode our expert Dr. Deepika Mishra discusses the power of verified field-level data in the cotton industry. Discover how this data brings value to fashion brands, retailers, and other actors in driving sustainable business practices. Gain insights into the Trust Protocol’s science-based approach, six key sustainability metrics, […]

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Sustainable Apparel and Textiles Conference: driving positive impacts on the route to net-zero

Events, Insights / By

Nowadays, aligning and adapting practices to deliver on growing stakeholder expectations is increasingly becoming a topic of core focus for those involved in the textiles industry. This includes setting credible targets for emissions reduction and demonstrating progress through transparent reporting. On the 25th and 26th April, the Sustainable Apparel and Textiles Conference (SATC) took place

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Trust Protocol Grower Enrollment Open, New Timing Aligns with Peak Cotton Marketing Dates

Growers, News / By

MEMPHIS, TENN (May 1, 2023) – The U.S. Cotton Trust Protocol announced today that enrollment for the 2023 crop year is open now through September 1, providing growers the opportunity to complete data entry prior to harvest. The updated timing also better aligns with peak cotton marketing dates and allows a member’s cotton to be

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Drapers Sustainable Fashion Conference Tackles Industry Challenges

Events, Insights / By

The textile and fashion industries have seen multiple changes within the last decades as consumers, governments and stakeholders push for more sustainability, transparency and innovation. One of the biggest challenges facing the industry is the ability to gather data from the supply chain. Outsourcing in the 1970s led to opacity as brands and retailers were

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Trust Protocol Growers Strive for Continuous Improvement Every Day

Growers, News / By

Growers are stewards of the land. Their passion, livelihood and being depends on caring for our planet—whether that be the soil, air, or water—they know that their actions make a difference for the planet we all call home. We’re highlighting two Trust Protocol growers from opposite regions of the Cotton Belt to learn more about

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Water Use: Exploring Farm Data from the Trust Protocol 

Insights / By

U.S. cotton growers know water is a precious resource that must be used responsibly and efficiently. Cotton, like all plants, needs water to grow. According to Transformers Foundation, global averages about cotton’s environmental impact can be misleading, as they fail to capture huge local variations in resource usage and impacts. For example, two-thirds of cotton grown in the

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edie23 highlights the importance of data and transparency in sustainability 

Events, Insights / By

This month, the U.S. Cotton Trust Protocol attended and participated in edie23 in London, an event hosted by the purpose-driven business media brand edie and formerly known as the Sustainability Leaders Forum. The event, now in its 13th year, drives tangible environmental and social change through business leadership. For two days, attendees were able to hear from experts

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.