The U.S. Cotton Trust Protocol’s goals are based on scientific evidence. In this episode we focus on the close links between academic research and cotton growers in the field. We discover what scientific research tells us and how it relates to Trust Protocol farms. We discuss these topics with two distinguished academics from the Trust Protocol board of directors: Lori Duncan from the University of Tennessee – who is a crop sustainability expert – and Marty Matlock from the University of Arkansas – who is an expert in resiliency and agricultural engineering.