Your Shopping Superpower

Your Shopping Superpower April 22 2025

Consumers are interested in knowing where their clothing is coming from. Are you equipped to meet this growing demand? The U.S. Cotton Trust Protocol connects brands and cotton producers, offering a verifiable way to track your cotton supply chain and demonstrate your commitment to responsible practices.

The program is featured in the recently released book, Your Shopping Superpower, written by sustainability expert Diane Osgood, which highlights how brands are using the Trust Protocol to meet these demands and how consumers can shop more responsibly sourced cotton.

Visit the link below to discover how checking labels can empower you to make responsibly sourced shopping choices.

Your Shopping Superpower | Book by Diane Osgood | Official Publisher Page | Simon & Schuster

News & Events

A collective of news and updates, expert insights, upcoming events and our latest reports.   

Brands & RetailersFeaturedNews

URBN Joins the U.S. Cotton Trust Protocol to Advance Responsible Sourcing Goals 

FeaturedGrowersNews

U.S. Cotton Trust Protocol Opens 2025 Enrollment, Applications Open for Climate Smart Cotton Program

AnnouncementsFeaturedNews

U.S. Cotton Trust Protocol Achieves Record Growth, Reinforcing Commitment to Sustainable Practices and Traceability 

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.