MEMPHIS, TN (April 21, 2026) – The U.S. Cotton Trust Protocol (Trust Protocol) today announced that Under Armour, Inc. (NYSE: UA, UAA), a global leader in athletic performance apparel, footwear, and accessories, has joined its membership, strengthening efforts to advance more responsible, transparent cotton sourcing in the United States.
This membership reflects Under Armour’s commitment to supporting the U.S. cotton farmers who help bring its products to life. Through the Trust Protocol, the brand gains access to verified, field-level data across key environmental metrics, including water use, greenhouse gas emissions, soil health, and land use.
As a tangible step in the membership, Under Armour will pilot the use of cotton tracked through the Trust Protocol this Fall, in all graphic tees within their Freedom collection. A line dedicated to supporting and honoring military personnel, veterans, and first responders.
“Under Armour believes performance starts with the materials we choose. Where and how our cotton is grown matters,” said Aaron Driggers, Director of Sustainability at Under Armour. “We are thrilled to join the U.S. Cotton Trust Protocol and strengthen our ability to build better products for athletes while advancing transparency across our supply chain.”
The Trust Protocol is a voluntary, field-level sustainability and traceability program for U.S. Cotton distinguished by its measurable, verifiable approach to fostering responsible cotton production and driving ongoing improvements across key sustainability indicators. The framework enables Under Armour to track progress over time and validate improvements across critical environmental indicators.
“We are pleased to welcome Under Armour, a brand with a strong commitment to innovation and a global reach, to the Trust Protocol,” said Dr. Gary Adams, President of the U.S. Cotton Trust Protocol. “Under Armour is building its legacy on performance and technical excellence and embodies the spirit of consistent improvement that drives athletes. The Trust Protocol’s data-driven approach directly aligns with those values and will help the brand strengthen its commitment to sustainable sourcing.”
###
About the U.S. Cotton Trust Protocol
The U.S. Cotton Trust Protocol is the voluntary sustainability program for U.S. cotton growers and a traceability platform for all U.S. Cotton. It brings quantifiable and verifiable goals and measurements to the issue of responsible cotton production and drives continuous improvement in six key sustainability areas: land use efficiency, water use efficiency, energy use, greenhouse gas emissions, soil conservation, and soil carbon. The Trust Protocol underpins and verifies sustainability progress through sophisticated data collection and independent third-party verification.
Media Contact:
Megan McKinstry
Email: Megan.McKinstry@bursonglobal.com
Phone: +1 404-938-0294
For more information, visit: TrustUSCotton.org
Follow us at:
https://www.facebook.com/trustuscotton/
https://www.instagram.com/trustuscotton/
https://www.linkedin.com/company/responsibleuscotton/
