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Consumer Demand for Sustainable Action Has Grown During COVID-19

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Efforts shift to traceability within the supply chain, as brands in North America work to keep sustainability initiatives afloat during pandemic MEMPHIS, TENN. – (July 15, 2020) – A recent global survey shows 54 percent of sustainability leaders at apparel and textile brands say they’ve seen their customers’ demands for environmentally sustainable practices and products […]

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COTTON USA™ to highlight new standard in sustainability at Heimtextil

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WASHINGTON, D.C. (December 31) – Focusing on sustainability, COTTON USA™ will showcase WHAT’S NEW IN COTTON™ to the global home textile industry at its booth in Hall 11.0 / Stand D 11 at Heimtextil in Frankfurt, Germany, from 7-10 January 2020.   “U.S. cotton’s sustainability provides COTTON USA™ with a unique selling point, particularly with the development of the U.S. Cotton Trust Protocol®,” CCI Executive Director Bruce Atherley said. “U.S. cotton is a raw material

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.