environment

Navigating Global Consumer Sentiments: Insights from Cotton Council International and Cotton Incorporated’s Global Retail & Consumer Update, from the 2023 Lifestyle Monitor™.

Global stakeholders – including consumers – are showing an increased interest in environmental issues as we all look to address the impact of climate change. This heightened awareness has prompted fashion brands and retailers to implement sustainable practices, join new initiatives, and invest in responsible efforts. For the fashion and textiles industry, a crucial part […]

Navigating Global Consumer Sentiments: Insights from Cotton Council International and Cotton Incorporated’s Global Retail & Consumer Update, from the 2023 Lifestyle Monitor™. Read More »

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.